One Agency for All Your Digital Marketing Needs
Digital marketing is now one of the most common and effective ways to promote your business. With countless avenues and the ability to target your specific audience, rather than investing in mass marketing, the digital space is the preferred way to grow businesses and brands across various industries.
While marketing in the digital space can be far reaching and produce positive results, it does require a strong strategy to be done well. If you’ve been looking at your digital marketing plan and it’s not supporting your business acceleration the way you hoped, there may be gaps in your strategy. Or, it’s possible that your business is running your digital marketing completely on the fly and the strategy is missing entirely. The issue with digital marketing in today’s world is everyone seems to have an opinion about it. There are countless people on social media claiming to be digital marketing gurus who can help you grow your business overnight with their secret formula. And while we wish that were true, the reality is, there’s no quick fix or overnight solution to growing your business in the digital space. You need a clear, solid, multifaceted strategy that will support long term growth and progress. But where do you start?
That’s where we come in. The Small Social Company is a full service Digital Marketing Agency. And when we say “full service”, we mean it. Our team is made up of 8 experts in the digital marketing field. Unlike a lot of the self-proclaimed digital marketing gurus, we have the credentials, experience, and references to prove it. Each team member has their own specializations that they bring to the table, but are trained to be well-rounded and able to support our clients no matter your needs. Whether you’re starting from zero and need guidance on where to start, or you feel that your digital marketing strategy is lacking in some areas, The Small Social will work with you through a variety of service offerings to ensure you feel supported and are seeing the results you need.
Social Media Management
Being on social media as a business is more important now than ever before. Our team of social media managers has a proven track record of boosting businesses through increased followers and higher levels of engagement across all social platforms. Here at the Small Social, we know the inner workings of social media sites, from Facebook to Instagram to LinkedIn to Pinterest. Our team can provide basic social media management, or help you build out complex campaigns to increase your business profile online.
Social media management isn’t just about vanity metrics like “likes” and “follows”. It’s about making lasting impressions on your consumer base or target audience that keeps them coming back time and again. Strategic social media management can position you as an expert in your field, a credible source of information, and an authentic voice in your industry. By entrusting our social media managers with your social media presence, we can ensure you’re fully taking advantage of the “social” part of social media, by joining important conversations, making connections, and being a consistent voice for promoting your brand.
Social Media Management packages include:
- Creating consistent, branded posts, stories, and reels
- Monthly social media calendars
- Quarterly or annual strategy sessions
- Engaging with your community to ensure you’re part of the conversation
- Monitoring metrics and adjusting strategy to maintain consistent results
- Maintaining your brand voice and identity in all interactions across all channels
Social Media Ads
When we talk about social media management, we’re referring specifically to packages that support organic social media. Unfortunately, in today’s competitive landscape, organic social media only goes so far. When you set up your business on social media, you often see a lot of traction in the beginning, especially if you have a team that is keeping you active and consistent. However, what often happens is results see a plateau. This can take weeks or even months if you’re really strategic, but it eventually does slow down and require some extra support. When this happens, it’s time to add a social media advertising strategy to your marketing plan.
Social media advertising allows you to leverage platforms like Meta, TikTok, Pinterest, LinkedIn, and X to reach your target audience. The difference between organic and paid social media is, advertising in these networks is backed by ad dollars or an ad spend to help you achieve your objectives. This can include brand awareness, website clicks, purchases and much more. Essentially, you pay the platform to make your content more visible to your specified target audience.
When carefully crafted, paid social campaigns are the best way to reach a new target audience and convert them into customers.
Social Media Advertising packages include:
- Creative development of ad assets
- Competitor analysis
- Creation of custom audiences
- Targeting based on geography, consumer demographics, consumer psychographics
- Monitoring metrics and adjusting ad parameters
- A/B testing
Google Ads
Did you know there are around 5.9 million Google searches per minute? With that much web traffic, it’s important to ensure that your business is showing up in the first few results when your consumers are doing a targeted search.
Google Ads are an amazing platform to help generate leads and show up for the people who are looking for your products or services in their specific geographical area. Google Ads are extremely targeted and take a skilled professional to pull them off in a way that maximizes your ad budget and gets you the clients or customers you’re looking for. Whether you’re a product-based business looking to generate more sales, or you offer a service and are on the lookout for your next perfect client, a Google Ads strategy will support your visibility and SEO, and ultimate help you achieve your objectives.
We develop campaigns for Google Ads by:
- Researching your competitors
- Analyzing your consumer base
- Bidding on specific keywords that your target audience is using to find you
- Adjusting ads based on cost per keyword, cost per click/action, and click through rate (CTR)
SEO
Remember how we said there are 5.9 million Google searches per minute? The reality is, most people use online search engines to navigate the web. And being found by your target audience on a search engine is crucial, especially now that social media is emerging as a primary search engine. Search Engine Optimization (SEO) is important in generating more website traffic, leads, and sales. Optimizing content on your website generates higher keyword rankings on Google, making your business more visible and more likely to be at the top of a search.
We use our programs and analytics to ensure your SEO is reaching its maximum capabilities. Our Website designs can be catered as specially as required for your brand or project. We integrate custom apps, create colour pallets and more!
Our SEO Packages Include:
- Keyword research & analysis
- Keywords and phrases optimized
- Website pages optimized for search
- Technical audits & adjustments
- HTML optimizations
- Content writing & adjustments
- Monthly sitemap submission
- Internal & external link building
- Schema optimization
Branding
Strong, consistent branding is crucial for every business. It’s the strategy that helps you establish who you are and what your business is. Branding can help influence how people think and feel about your business. Through consistent branding, you can create long-lasting, impactful relationships with your customers by creating a story and personality behind your business.
When you’re building your brand identity, it’s important to consider: your logo, brand colours, design elements, brand voice, personality and purpose. All of these elements will impact how you connect with your audience and influence how they feel and think about your business. If you feel that your branding is out of date or it’s simply not working for the type of business you are, it’s time to consider a refresh. You should always feel confident in how you’re presenting your business to the world.
Our branding services include:
- Logo design
- Selection of brand fonts + colours
- Established brand voice aligning with values
- Mood boards for inspiration
- Full brand guide including all brand elements
Email Marketing
Email marketing is an often overlooked aspect of digital marketing. Some professionals in the industry might even say email marketing is dead. But we couldn’t disagree more. Email marketing is an efficient medium that allows you to maximize your outreach and engage with your audience in a more personalized and customizable way. With effective email marketing, you can foster the relationship you have with your clients, reach a larger audience, increase brand awareness, promote products or services, nurture leads and generate sales. Plus, in a time where 3rd party data collection is being restricted, email marketing can allow you to collect invaluable insights into your consumers’ behaviour. The versatility, efficiency and customization available in email marketing makes it a crucial component of any successful marketing strategy, supporting long term sustainable growth for your business.
Our Email Marketing packages include:
- Set up of segmentation
- Establishment of automated flows
- Integration of email marketing platform to website
- Customized templates based on brand
- Design and management of consistent emaills
Influencer Program
When you’re looking for information on a product, who do you turn to? More and more often, people are seeking advice from their favourite content creators. In fact, Millennials and Gen Z trust content creators more than traditional advertising. Influencer marketing is a great way to build trust and expand the awareness of your brand in a way that seems authentic and relatable to users. When you have an influencer who aligns with your goals and values, they can become a trusted representative to sell your products and services, and get the messaging out to a wider audience.
As an influencer, you can impact the purchasing habits of your audience through a consistent brand presence and authenticity. It requires making meaningful connections, not only with the brands you represent, but with the audience that trusts you and turns to you for guidance.
Whether you’re looking for influencers to promote your brand, or you would like to be an influencer yourself, we offer influencer marketing packages to support your growth and help you achieve your goals.
Our influencer marketing packages include:
- Branding
- Creative campaign development
- Research into brands/influencer partners
- Outreach to brands/influencer partners
- Managing influencer partnerships
TikTok Management
When you’re scrolling through TikTok, watching videos, do the minutes pass by effortlessly? Do you find that it’s difficult to distinguish between entertaining content and advertising? That’s because TikTok strategies focus around creating content that is both entertaining and educational, while selling to the audience in subtle ways.
With more than 1 billion active users and counting, TikTok is a powerful tool for businesses. TikTok’s large audience creates a huge potential for reaching new audiences and expanding awareness of your brand. Utilizing TikTok to its full potential can seem challenging and time consuming. With the support of our team, it doesn’t have to be. We’re here to help you boost your video marketing game by implementing entertaining and educational video content to capture the attention of potential customers and keep your audience engaged.
We can support you with TikTok by:
- Researching and recommending trends
- Capturing video content
- Video generation
- Creation of eye-catching ads
- Reviewing analytics and adjusting strategy
Video Production
Over the last few years, you’ve likely noticed that video is dominating the digital marketing space. And it’s not just social media platforms like TikTok and Instagram that are seeing the increase in video content. More and more, businesses are utilizing video on platforms like X and LinkedIn to capture their audiences’ attention and keep them engaged. Incorporating video content on your website is even a great way to improve your SEO ranking and online visibility.
In today’s marketplace, video content is essential for your brand to stay competitive in its industry. Think about it. If you’re looking for a review of a product you want, are you watching an influencer video or reading reviews? Having a library of branded video content can help you stand out from your competition by supporting storytelling, audience engagement, and promoting brand authenticity.
Our customizable video production packages include:
- Mood boards and Pinterest board for inspiration
- Full briefings with the client and production teams
- Production on-site
- Location scouting
- Talent scouting
- Raw footage for use
- Full brand video production
Social Media Coaching
If you’ve made it to the end of this blog, you might be feeling overwhelmed by all the considerations that go into a holistic digital marketing strategy. If you find yourself feeling unsure or guessing with what the next step is, you should consider our Social Media Coaching Program.
In these 1:1 sessions, our team of experts will help you build a social media strategy that will support your online growth and streamline your digital marketing strategy. Our mentors are experienced in all aspects of digital strategy and can support you with everything from organic and paid social media to video production, and everything in between.
Our Social Media Coaching Program addresses topics including:
- Finding your audience
- Building your content
- Reviewing your branding
- Reviewing analytics
- Understand your pain points and build a strategy
- And much more
The world of digital marketing is vast and there are countless ways to build an online strategy that works for your business. If you feel that you’re missing a strategy, or simply leaving behind valuable tools that could support your business growth, reach out to us at hello@thesmallsocial.com. Our team of digital marketing experts are here to support you with growing your business and feeling confident about how you present yourself online. As a full service digital marketing agency, we look forward to helping you build a strategy that works.
You have goals. We’ll help you achieve them.
