Creative ideas
to ensure your business stays competitive
Proven results
Hundreds of successful client case studies
Experienced team
Over a decade of experience in Online Marketing
Full service digital marketing agency with over 20 years of experience in digital advertising and social media marketing.
Your partner in online advertising, executing all projects with passion and dedication. Whether you’re looking for social media management or annual marketing strategies, The Small Social Company is your go-to.
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Meet Lara, Director of Digital Marketing at The Small Social. 👋
Lara has been part of The Small Social team for five years, but her career before SOCO took her through a number of different industries. It has given her a unique perspective and, more importantly, a genuine curiosity about how different businesses work. She loves getting to know a new industry, figuring out what makes a business tick, and finding ways to help it succeed through online marketing.
One of Lara’s favourite parts of her job is that she gets to live somewhere between the creative and analytical sides of marketing. One minute she’s creating images and writing copy, and the next she’s reviewing reports, writing proposals, leading client calls, or strategizing with the team. No two days are ever quite the same, which is exactly how she likes it.
Her workday starts with a sweet vanilla Nespresso because priorities are priorities. ☕ From there, she attempts to drink as much water as she remembers to, with the occasional electrolyte drink making an appearance when she needs an extra boost. Hydration is a work in progress.
Despite being a big music lover, Lara usually works in complete silence. When she’s working on something creative, though, you might hear Myles Smith or Coldplay quietly playing in the background. And by quietly, we mean very quietly. 🎶
Outside of work, Lara is happiest with an iced coffee on a patio, a good book, or something baking in the kitchen. She also loves planning the next family event and, most importantly, keeping up with her very energetic toddler. Between work, family life, and everything in between, Lara is rarely sitting still for long.
We love having Lara’s curiosity, creativity, strategic brain, and endless energy at The Small Social!
September is like the new year all over again. With summer winding down and routines shifting, it’s a great time to reorient your online goals.
If you’ve been thinking about a new social media strategy, considering a photoshoot, or you’re ready to refresh your website, we’re here to help! Send us an email to hello@thesmallsocial.com to book a discovery session. Find out how our team of digital marketing experts can help you achieve your online goals.
Product photos, headshots, lifestyle content and everything in between. Our summer was spent behind the camera bringing brands to life.
A little look at some of the content we captured and delivered to our incredible clients. ✨📸
Because strong visuals don’t just look good, they help tell your story, build your brand, and give you content you can use again and again.
Contact us to book your next content day! 📲
Call us by our full name or call us by our nickname. We are here to support your online growth! ✨
We are now onboarding for Q4, and our team is ready to help your business succeed. 📈
Reach out to us at hello@thesmallsocial.com to book your discovery call today. 📧
#SocialMediaMarketing #DigitalMarketing #DigitalMarketingAgency
We can’t believe we’re saying this, but the holiday season is right around the corner. 🎄🫣 And while you might not want to think about it during these last few weeks of summer, getting ahead of planning is important for success during the busiest time of the year.
Don’t wait until October to realize you don’t have the right brand assets or strategy in place for your holiday sales and promotions. If you’re looking for a content day, refreshed social media platforms, or a review of your current online presence, send us an email to book a discovery call: hello@thesmallsocial.com
Meet Victoria, Digital Marketing Coordinator at The Small Social. 👋
Victoria has been part of the SOCO team for over three years, bringing a Bachelor of Commerce from Toronto Metropolitan University (formerly Ryerson University) and a Post-Graduate Certificate from St. Lawrence College to the table. From the very beginning of her career, she’s had one mission: helping businesses climb the search rankings and get found online.
While some people love the creative side of marketing, Victoria gets excited about keywords, analytics, and strategy. As our in-house SEO queen, she’s the person who genuinely enjoys digging through the data.) She loves helping businesses improve their online visibility and proving that sometimes the smallest optimizations can make the biggest impact.
Her workday fuel is all about balance: a smoothie to kick things off, coffee to get into work mode, a water bottle that’s constantly being refilled, and, if she’s lucky, a refreshing Bubly somewhere in the mix.
For the workday, music is too distracting. Victoria will absolutely start singing along instead of working. Instead, you’ll usually find her listening to podcasts like LadyGang, Giggly Squad, or Watch What Happens Live to stay caught up on all the latest Bravo drama while checking things off her to-do list. 🎧✨
When she’s off the clock, Victoria loves spending time with family and friends, taking long walks with her dog, trying new recipes in the kitchen, baking something sweet, or getting lost in the latest BookTok favourite. She’s also recently joined a softball league despite having exactly zero previous experience... because why not? Carpe diem, right?
We love having Victoria’s strategic mindset, and positive attitude as part of The Small Social team!
It’s been a busy summer for The Small Social team, catching up with friends, spending time with family, and keeping our school-aged kids entertained between meetings. But now, it’s officially back-to-school season, which means shifting schedules, new routines, and a fresh list of must-haves for the year ahead. ✏️
We’ve rounded up some of our favourite picks for elementary, high school, and post-secondary students to make the annual school-year scramble a little easier.
Head to our latest blog to find out what’s on our back-to-school essentials list: link in bio.
Out with the stock photos, in with custom content that actually reflects who this business is. 📸
We recently launched a new website for Doyles Windows, Doors, Siding featuring custom photography, updated messaging, and a design built around the client’s brand and goals. The result? A website that feels authentic, creates a stronger first impression, and is already generating more inquiries than before. 📈
A great website shouldn’t just look better. It should work better. ✔️
For a lot of business owners, digital marketing is just another thing you have to think about. And doing it alone can feel especially daunting. When you work with us, you have over 20 years of marketing and branding experience behind you to help you succeed.
Say goodbye to “I don’t know what to post” and “I don’t have time to do that.” We’re here with fresh ideas and the support you need to achieve your goals.
Send us an email to hello@thesmallsocial.com and find out how we can transform your business and help you stand out online.
One of the questions we get asked most frequently is: “What should I expect from my content day?”
Our goal for every content day is to deliver stunning, custom assets that tell your brand’s story. That means, we show up with a team of people ready to capture the heart and soul of your business. Prepare for multiple cameras following you around, a curated list of photos and videos to shoot, and creative direction to help with posing and photo composition.
We always want to make sure you feel comfortable in front of the camera. We bring the crew, the equipment, the vision, and the positive energy to make sure every content day is a success.
Meta AI editing is NOT taking our jobs anytime soon. 😂
Could AI edit a video? Absolutely.
Can it add captions, change the look, create variations and make the editing process faster? Yes.
But can it understand your brand, know your audience, come up with the right idea, capture the moment, tell the story and know what will actually make someone stop scrolling?
That’s where we come in. 👀
AI is making content creation faster and we’re here for it. But we’re not worried about it replacing creativity. We’re using it to make what we do better, faster and more efficient.
AI isn’t the creative director.
It’s another tool in the toolbox. 🛠️
#SocialMediaMarketing #DigitalMarketing
Meet Britt, the newest Digital Marketing Manager at The Small Social. 👋
Britt joined the team in March 2026, bringing with her more than eight years of experience as a Project Manager and Account Manager. She’s no stranger to juggling projects, building strong client relationships, and keeping everything running smoothly.
One of Britt’s favourite parts of her role is getting to know the amazing people behind each business. She loves collaborating with clients, bringing their ideas to life, and adding a creative touch through web design, content creation, and thoughtful marketing strategies. It’s the perfect balance of relationship-building and creativity.
When it comes to getting through the workday, Britt’s takes her drink lineup seriously. She starts the morning with coffee, always, iced coffee is non-negotiable in the summer, and her emotional support water bottle is never far away. If she’s treating herself, you’ll probably catch her with a diet ginger ale, Fresca, or root beer in hand. ☕🥤
If you ask Britt to take her headphones off, you’ll hear Taylor Swift every time. Whether she’s deep into a project or powering through her to-do list, there’s always a Taylor era to match the mood.
Outside of work, Britt is just as happy in the great outdoors as she is curled up with a good book. She loves fishing and hunting, hitting the ice (or the ball hockey court), painting and drawing when inspiration strikes, and getting completely invested in a romance novel that she definitely won’t stop talking about once she finishes it.
We’re so excited to have Britt’s experience, creativity, and positive energy as part of The Small Social team!
We’re a full service digital marketing agency. But what does that actually mean?
It means that if it helps your business succeed online, we’re here to support you with it. Our services include:
▸ Content creation
▸ Social media management
▸ Branding
▸ Email marketing
▸ Social media advertising
▸ Social media coaching
▸ SEO and AI visibility
▸ Website design
And so much more! With more than two decades of combined experience in the digital marketing industry, we have the tools and the knowledge to help you grow.
If you’re ready to refresh your digital presence and stand out online, reach out to us today: hello@thesmallsocial.com
We’re more than halfway through 2026. Is your digital marketing still living in 2025?
Q3 is a great time to check in on your marketing efforts and start thinking about how you want to transform your online presence to stand out in Q4 (think: holiday season) and beyond.
Whether you’re ready for a content day, a social media refresh, a new website, or a complete brand overhaul, let’s talk. Send us an email to hello@thesmallsocial.com to book your free discovery call.
Self care looks a little different for everyone, and that’s why it’s so important. 🤍 For International Self Care Day, we asked our team to share the routines, rituals, and products that help them slow down, recharge, and take care of themselves.
Whether self care looks like a trusted skincare routine, a daily walk, or some intentional quiet time, check out our latest blog to refresh your routine and find new ways to fill your cup: link in bio.
Meet Brooklyn, Digital Marketing Coordinator at The Small Social. 👋
Brooklyn joined The Small Social four years ago, fresh out of Laurentian University with a Bachelor of Business Administration and ready to dive into the world of digital marketing. Since then, she’s worn many hats (figuratively... most of the time) and has become a go-to for everything from content calendars and email campaigns to website builds and creative strategy.
One of Brooklyn’s favourite things about her role is that every day looks a little different. She loves having the opportunity to be creative, solve problems, and help bring client brands to life in new ways. Whether she’s planning content, building a website, or launching a campaign, she’s always looking for the next creative challenge.
When it comes to workday essentials, Brooklyn is operating on a carefully curated beverage rotation: an emotional support water bottle, an iced coffee or Alani for maximum productivity, and a Cove soda to power through the afternoon slump.
Her music playlist has recently taken a back seat to podcasts, with Chicks in the Office and Giggly Squad keeping her up to speed on all things pop culture, trends, and internet happenings. Consider it professional development.
Outside of work, Brooklyn loves hosting friends, mixing up a few cocktails, and making the most of her weekends. You’ll also find her on the golf course, hunting for vintage treasures while antiquing, or convincing herself that buying one more plant is definitely a good idea. 🌿🍸⛳
We’re lucky to have Brooklyn’s creativity, energy, and can-do attitude as part of The Small Social team!
Finding the perfect pair is all part of the experience. 🤍🕶️
We had so much fun shopping at Eyewear Haus and trying on so many incredible frames. Whether you’re after something classic or you’re ready to make a statement, they’ve got a style for you.
Which look is your favourite? Tell us in the comments!
Meet Barbie, Digital Marketing Manager at The Small Social. 👋
Barbie has been part of The Small Social team for over a year and has loved every minute of it. Before diving into the world of digital marketing, she was a chemist specializing in Optical Emission Spectroscopy in the metallurgical industry, with experience in quality and quality engineering (yes, she proudly embraces her inner nerd 🤓).
One of Barbie’s favourite parts of her role is discovering just how creative she can be. She loves capturing content with clients and watching raw footage transform into fresh, engaging content. Photography has also become a new (old) hobby again, and she’s always looking for ways to learn, grow, and get even more creative behind the lens.
During the workday, Barbie is rarely seen with fewer than three drinks on the go: coffee or espresso, AG1 green juice for gut health, and either a Diet Coke or soda water close by at all times. Her workday playlist is filled with instrumental classical jazz and what the team lovingly refers to as “spa music.” Calm, serene, and distraction-free is exactly how she likes to keep her brain running.
Outside of work, Barbie is happiest walking down the aisle of a plane on her way to her next adventure. ✈️ She’s also made her dog, Lola, a major part of her personality (as she should), spending her free time exploring new parks, going on road trips, and taking long walks around the city. When she’s not travelling, you’ll find her enjoying patio season with an Aperol Spritz in hand, playing beach volleyball, paddle boarding, skiing, visiting Christmas markets, learning Hungarian again, or squeezing in a Reformer Pilates class. 🐾🍹☀️❄️
A successful online presence requires a consistent strategy across all your digital channels. That’s why we’re a full service agency.
We help businesses connect the dots so your social media, website, advertising, and email marketing are cohesive, branded, and recognizable to your customers.
We know that no two businesses are the same and we work with you to provide our best recommendations across digital platforms to support your goals and help you see results.
Send us a DM to ask us how.
We could tell you we’re creative, strategic, and results-driven. But honestly, every agency says that.
Here’s what makes us different:
✨ We get to know your business like it’s our own.
✨ We focus on creating lasting relationships with our clients, not transactional ones.
✨ We’re a people-first agency, because we know we couldn’t do what we do without our amazing team, partners, and clients.
Ready to grow with us? Let’s talk.
It was a great day spent with the team at the ClimateCare GM capturing content and showcasing the incredible work they do. 🎥
An added bonus was having the opportunity to connect in person with our valued clients at Climate Works. Building relationships and telling authentic stories is what it’s all about.
Looking forward to sharing more from this collaboration soon!
#ClimateCare #ClimateWorks #ContentCreation #BehindTheScenes
A brand guide is the foundation for a strong, consistent brand identity. It outlines everything from your logo variations and brand colours to your fonts and overall visual direction so you show up consistently and clearly where your audience engages with you. A brand guide isn’t just about aesthetics. It’s about creating trust and recognition.
Is your brand ready for a refresh? Contact us at hello@thesmallsocial.com. We’re onboarding for Q3 and beyond.
#Branding #ContentCreation #MarketingAgency
At The Small Social, every client is assigned a dedicated Account Manager.
Your Account Manager serves as your main point of contact, ensuring clear communication, seamless project management, and a deep understanding of your business goals. From coordinating content and campaigns to answering questions and providing strategic guidance, they're there every step of the way.
We believe strong partnerships lead to strong results and it starts with having someone dedicated to your success.
Meet Madi, the Co-founder and Director of Digital Advertising at The Small Social Company. 👋
Madi joined The Small Social in February 2020 and has been focused on helping businesses grow through social media marketing and digital advertising. She graduated from Carleton University with a degree in Communications, and has over 10 years of experience working in the digital space. She loves taking client goals and turning them into a strong online presence. She’s always eager to learn and adapt to new strategies to help our clients succeed.
During the work day, Madi has multiple drinks on the go, including coffee (always, but no sugar), and water. Off the clock, you’ll find her enjoying red wine, tequila, or diet coke. 🍷🍋🟩
Her workday playlist is ALL things Texas Country, including Luke Combs, Cody Johnson, Ella Langley, Miranda Lambert. Although sometimes she has to be careful because music tends to hype her up a little too much while she’s working. 😂
When she’s not crushing client goals, Madi is playing sports, four wheeling, going for walks, spending time with friends, and travelling with Jules.
#MarketingAgency #WomenInBusiness
Content that converts doesn't happen by accident.
Successful social media marketing is about more than posting consistently, it's about creating content that builds trust, showcases your expertise, and inspires action.
When you combine strategic content, strong brand messaging, and a clear understanding of your audience, you create a social presence that not only grows awareness but drives real business results.
Build your brand. Engage your audience. Convert followers into customers.
At The Small Social, we offer a full suite of services designed to help your business grow online, including social media management, content creation, paid advertising, website design, SEO, branding, email marketing, blogs, and digital strategy. We become an extension of your team, creating customized marketing solutions that align with your goals and deliver measurable results.
Whether you're looking to build brand awareness, generate leads, improve your online presence, or develop a long-term marketing strategy, we're here to help every step of the way.
Your audience wants to connect with the P E R S O N behind the business. 🎥
Showing up in your content helps build trust, creates authentic connections, and makes your brand more relatable. The more people see you, the more confident they feel about working with you.
Book your summer content session now and let us capture the photos and videos you’ll be using to create scroll-catching, trust-building content throughout 2026: hello@thesmallsocial.com ☀️📸
Your captions do more than fill space. 👀
The words you choose help Instagram understand your content, your niche, and who should actually see your posts.
Writing stronger captions does not mean stuffing keywords everywhere. It means using clear, natural language that matches what your audience is actually searching for.
Swipe through for a few ways to make your captions work harder for your content.
#SocialMediaManagement #SocialMediaMarketing #MarketingAgency
Meet Jules, Co-founder and Digital Brand Director at The Small Social. 👋
Jules brings over 15 years of creative strategy and advertising experience, working with some of the top advertising agencies before founding The Small Social. She is the creative force behind the branding, content creation, and growth strategies that help our clients stand out online. Her favourite tasks include capturing content, editing videos, building strong brand identities, and planning strategic growth. She loves bringing brands to life in a way that feels authentic and impactful.
During the work day, Jules is usually juggling coffee, electrolytes, and the occasional Dirty Diet Coke when she needs a little “fridge cig” energy boost.
Her workday playlist is a mix of Altego, Ella Langley, and Kacey Musgraves, the perfect soundtrack for creative brainstorming and editing.
Outside of work, Jules spends most of her time cheering on her kids at sporting events ( go sports 😂), traveling whenever she gets the chance, and always planning her next trip because if there’s nothing booked, she’s probably a little sad. ✈️
#DigitalMarketing #MarketingAgency #WomenInBusiness
Your customers aren’t just searching on Google anymore 👀
Search is evolving and so is the way people find businesses. From Google to AI tools like ChatGPT, visibility matters more than ever.
Here’s why you need us:
✨ Showing up online takes more than posting content
✨Your website should be optimized for both SEO and AI powered search
✨ Technical setup matters. Think Google Search Console, Bing Webmaster Tools, sitemap validation, indexing, and making sure search engines can actually find you
✨ AI tools pull information from search engines, websites, reviews, articles, and trusted sources
No more guessing if your business is visible online. We help build a stronger digital foundation so your brand can be found where people are actually searching.
Ready to improve your SEO, search visibility, and AI readiness? Let’s chat.
#DigitalMarketing #MarketingAgency #SearchEngineOptimization #AEO
Messages like this remind us why we do what we do!
Our focus is always on producing measurable and tangible results through campaigns that are active, strategic, and actually working for our clients.
Strong performance comes first. Happy client texts are a great bonus. 😉
#DigitalMarketing #SocialMediaMarketing
An undeniable shift is happening in the fashion creator world. Creators who once treated Instagram as the centre of their business are beginning to move away from it. They are taking their audiences, their influence and their affiliate revenue with them.
Head to our latest blog to find out why this shift is happening and where fashion influencers are going instead: link in bio
#influencermarketing #influencerlife #influencerlife #socialmediaadvertising #socialmediamarketing
Happy Pride Month 🏳️🌈🤍
This month and every month, we celebrate love, authenticity, inclusivity, and the freedom to show up as your full self.
At Small Social, we believe strong communities and strong brands are built by embracing diverse voices, perspectives, and stories.
Here’s to creating spaces where everyone feels seen, supported, and empowered to be unapologetically themselves. 🌈
Happy Pride Month from our team to yours.
#LoveIsLove
Your neighbours aren’t searching for “HVAC.” They’re searching for someone they trust in their community. 🏡
We helped Woodbridge ClimateCare show up for exactly that, with content built for their community, not just their industry.
Local marketing done right changes everything. Swipe to see the difference it made. ➡️
We love working with partners who are passionate about supporting their people and network.
Madi, Jules, Lara, and Barbie attended the ClimateCare Canada Techapalooza event to capture content and highlight the many ways ClimateCare supports technicians and HVAC businesses across Canada through training, collaboration, and community.
🚨 Scam Alert: Phishing Emails Posing as Meta 🚨
We’ve been made aware of phishing emails that appear to come from Meta for Business regarding the agency partner program. These messages are not verified and appear to be fraudulent.
⚠️ Don’t click any links or download attachments from these messages.
⚠️ Don’t share your login details, credit card information, or personal information through email.
If you clicked any links, change your Facebook, Instagram, and email passwords immediately and monitor any payment methods linked to your ad account.
When in doubt, always check communications directly through official Meta channels.
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