The Small Social Blog

Our team wears a lot of hats at The Small Social. At work, we’re dedicated digital marketing professionals who are committed to helping our clients succeed. Outside of work, we’re balancing our roles as sisters, moms, daughters, pet moms, wives, friends, and so much more. And while it’s easy to get caught up in the hustle and daily grind of fulfilling all of those roles, we also recognize that taking time for self care is incredibly important. For International Self Care Day, we asked our team what they to show themselves a little love, and what their essentials are for winding down, resetting, and fillling their cups. If you’re looking for some new ideas to bring some calm into your life, keep reading.

Written by Emily Barnett, Student, St. Lawrence College

Mother’s Day is the perfect excuse to slow down and celebrate the women who do so much, often without asking for anything in return. Whether she’s juggling a busy schedule, caring for everyone else, or simply showing up with love day after day, she deserves to feel appreciated in a meaningful way. And really, moms deserve nothing but the best. That’s where a thoughtful gift comes in. From skincare that encourages a little self care, to stylish accessories, relaxing getaways, and practical household items that make everyday life easier, the right pick can go a long way. In this guide, our team has rounded up some of our favourite ideas to help you find a gift that truly says "thank you, Mom".

In today’s fast scrolling digital world, clarity is everything. People are consuming content while multitasking, commuting, or winding down after a long day. If your message is not immediately clear, it gets skipped. As Donald Miller says, “If you confuse, you lose. The clearest message always wins.” Simplicity is not about saying less for the sake of it. It’s about making sure your audience actually hears you. Many businesses believe that more information will help their audience understand them better. In reality, the opposite is true. The more crowded your message becomes, the harder it is for people to grasp what you offer and why it matters. Simplicity is not a limitation. It’s a competitive advantage.

Spring has officially arrived and the team is more than ready for longer days, lighter layers, and a fresh wave of colour. To celebrate the new season, The Small Social team has rounded up the items we are loving right now. From rainy day staples to soft pastels, and skincare that keeps the glow going, here is what we are reaching for this spring.

In a digital-first world, images are often the first (and sometimes only) interaction a potential customer has with your brand or product. With shorter attention spans, and the impulse to scroll without fully absorbing information, it’s important to ensure you’re using quality images to market yourself in the online space. Image quality directly impacts perception, trust, and purchasing decisions. Why? Because when someone is scrolling on social media to pass the time, there isn’t necessarily a search or purchasing intent. But a visual asset that stops the scroll and triggers curiosity can drive traffic to your profile or website, and lead a potential customer further into the purchasing funnel. Keep reading to find out why good quality images sell.

We’re excited that our co-founder Madi Harker has been featured by Digital Reference highlighting the best advertising agencies and ad companies in Canada.

Galentine’s Day is one of our favourite days of the year. A day dedicated to showing your gal pals just how much you care? We’re in. And if gift-giving is one of your love languages (like it is for so many of us), then you’re exactly where you need to be. From goodies for a night in together to relaxing getaways that actually make it out of the group chat, our Galentine’s gift list has exactly what you need to show appreciation for the besties who always have your back. 

Whether you’re shopping for your Valentine or treating yourself, we hope this guide helps make gifting a little bit easier, and a lot more thoughtful.

When we started this year, we had no idea how incredible it would be. We’re wrapping up 2025 feeling grateful for our team, partners, and especially our clients.

If you’re looking for the perfect gift, or you’re simply wanting to support more Canadian brands, keep read this blog post to find out which businesses we love.