In the online world, having engaging content is essential for connecting with your audience, delivering your message, and representing your brand. And, while technically creating posts and stories to publish on your Instagram page is content creation, think about the content that stands out to you online. Is it the designed posts? Or is it the authentic photos and videos that tell that brand or individual’s story? We see it often when we develop campaigns for our clients and review analytics. The content that is curated and developed to capture the brand essence performs the best month over month. It’s the personalized content that is captured at photo and video productions that stands out among the rest. So, why do you need a content creation strategy in your marketing plan and how can you execute it effectively? Keep reading for more details.

Find out what The Small Social team is loving this season.

As social media continues to dominate the digital landscape, Social Media Managers (SMMs) are tasked with navigating a multitude of platforms, engaging with audiences, and strategizing content. To streamline our workflows and maximize efficiency, SMMs rely on a set of indispensable tools. While every SMM has their own bag of tricks to make their work processes easier, our team has a few favourites that we absolutely can’t live without. Here are five tools that our team uses daily to enhance our social media management tasks.

Brand identity helps your target market understand your brand, relate to you, and it makes you stand out from your competitors.

With a variety of platforms and tools at their disposal, nonprofits can leverage social media to achieve their objectives. Keep reading to find out how.

The Small Social will work with you through a variety of service offerings to ensure you feel supported and are seeing the results you need.

While both social media advertising and Google Advertising can support business growth, it’s important to know which type of ad is going to give you the best return on investment.

Whether you’re heading to Miami for a quick weekend getaway, or you’re taking a longer vacation, be sure to check out our Miami favourites.

Do you want your business to stand out against the competition in 2024?

Read our blog for what team SOCO is predicting in 2024.

Here are the top 5 lessons we’ll be taking into 2024 with us.