6 Reasons You Should Work with a Digital Marketing Agency
Something that we hear a lot from business owners during our discovery calls is that they want to have an amazing online presence, but there aren’t enough hours in the day to do it effectively. We understand! Running a business is challenging enough - especially if you’re operating with a small team that already wears many hats. Plus, with guidelines and recommendations around social media constantly changing (we’re looking at you Instagram), it becomes an additional item on your checklist that drops in priority with the day-to-day operations of your business. Despite all this, you want a strong online presence with a beautiful website, an engaging Instagram feed, and for your business to keep up with trends in the industry. If this sounds like you, it could be time to think about partnering with a Digital Marketing Agency to achieve your online goals.
Working with a Digital Marketing Agency has countless benefits, one of them being that it’s something you can cross off your to-do list. The right agency will be able to support you and make sure you feel confident about how your business presents online. They will give you the tools and resources you need to show up effectively, make meaningful relationships with your customers, and grow your business online.
Here are 6 reasons you should work with a digital marketing agency:
Detailed Research
When you work with an agency, you get an expert, not just in the best practices of digital marketing generally, but in your specific industry too. At the Small Social, our team is dedicated to doing industry research to make sure you stand out online.
We conduct research for:
- Hashtags: hashtags are important for showing up in people’s feeds on platforms like Instagram, Twitter and TikTok, so it’s crucial to know which ones are trending in your industry and area. We dedicate time compiling hashtags that we can use to increase your visibility.
- Competitors: we find out who they are, what they do, and what their strengths and weaknesses are.
- Demographics: this research helps us determine who your audience is, what they’re looking for, and where they are spending their time online. One of the biggest benefits to digital marketing over traditional marketing is you have the option to only market to the people you want to reach, so knowing your key demographics is important.
On Top of Trends
A good digital marketing agency will be on top of trends in the online landscape. They will be aware of changes to social media platforms, the type of content and practices that are trending, and how best to utilize this dynamic space to your advantage. Your digital marketing agency will be able to recognize what’s popular online and help you implement it into your digital marketing strategy in a way that will resonate with your audience.
Brand Consistency
As a business owner, you put a lot of time and effort into creating a brand. When you work with a digital marketing agency, part of their strategy is to ensure your brand is communicated online in a clear and consistent way. That means using your brand colours, fonts, logos and communication style to be easily identifiable to your audience. At The Small Social, we work off of a client-approved brand guide to ensure your business looks and sounds the way you want it to, so your clients know it’s you before they even see your profile name on the post.
Consistent Online Presence
Something else we hear from a lot of business owners, even if they have a good handle on the practices of digital marketing, is showing up consistently and on a regular basis for their audience. Digital marketing is incredibly effective, but it only matters if your audience knows you’re there. A digital marketing agency can help you build out monthly or quarterly calendars with consistent posting, so you know there is always content loaded and ready to go. At The Small Social, we consistently create content to share across our client’s platforms based on best practices in your industry. Our goal is always to ensure your platforms are active so potential clients want to engage with your business.
Community Engagement
It’s one thing to have cohesive branding and consistent posting, but on top of that you need to be actively engaged with your audience. This can be a time-consuming task to add on to your already busy schedule. Your marketing agency will take on this role for you and regularly engage with your followers. For our team, this includes responding to comments and messages, seeking out new and relevant accounts to follow, and engaging with other accounts by liking their content and commenting on their posts in a way that aligns with your brand voice. This shows that you care about your audience and take the time to be there for them.
Partner In Business
When you work with a digital marketing agency, it should be a true partnership because when you succeed, they do too. We create a collaborative relationship where we get to know your business inside and out to effectively offer support, guidance, and services. When we see your business being engaged with, growing in following, and receiving conversions, we celebrate alongside with you. A successful partnership is built upon trust, dedication and care, all of which are qualities that we confidently pride ourselves on at The Small Social Company.
At The Small Social, our team is passionate about helping businesses succeed online. If you’re looking for a partner to support your business growth, email us at hello@thesmallsocial.com to book a discovery call. We can talk through your goals, vision, and specific needs to come up with an effective strategy to help you develop a strong online presence.
