Is Video Part of Your Marketing Strategy?
It’s safe to say that video is the leader for highly engaging content online. More and more, people would rather watch a video about a service or product than read a post, or even look at an image. Video is accessible, entertaining, and can provide more information in a short amount of time. In fact, 92% of marketing professionals say that video content is crucial to their online strategy.
Video is a great tool for organic social media and website content, but it also shouldn’t be overlooked when it comes to advertising. On YouTube, Meta and Pinterest, video ads are proven to have high ROI, especially when compared to their static image counterparts.
Why Video?
- Best way to reach new audiences on social media
- Helps your SEO ranking by incorporating diverse content
- Video content is engaging and entertaining
- It builds an emotional connection through storytelling
- Creates trust with your audience by being more relatable
- Can be used in multiple placements across all platforms
As you can see, there are many reasons to incorporate video into your marketing strategy. So the next thing to do is ask yourself:
- Do you have good quality video content promoting your business?
- If not, why?
Video Doesn’t Have to Be Expensive
When we ask business owners why they don’t take advantage of video content, one of the leading reasons we hear is that they simply don’t have the budget to produce entertaining and informative video content. But guess what? Video content doesn’t need to be expensive. With recent technology, the tools you need for good quality video content is literally in the palm of your hand. Both iPhone and Android phones have the ability to record in 4K. That is high definition, crisp, clear video every time.
We have a videographer on our team who works with shooting content on her 4K iPhone, 4K video on her camera and a hybrid combination. The hybrid combination is more affordable than you may think, and the results are gold.
Here is a sneak peek of a simple branding shoot we did recently.
Time Consuming
We also hear from a lot of business owners that creating video takes up time they don’t really have. Video doesn’t have to be complicated or time-consuming. Customers want insight into your brand, product, or service. Simple video content like unboxing an order, showing how you use a product, or even a
15-30
second video of you talking about what you can do to help a customer is great content. Plus, with tools like templates on Instagram and TikTok, all you need to do is record the content, and the platforms will help you arrange them in a way that makes sense and looks good.
Work With a Partner who Understands Your Goals
We want you to have the best content and be competitive in your industry. You should want that too, and video is a great way to get there. If you’re looking for support, our videographer provides affordable video content packages that will take your business to the next level. We’re currently booking video shoots for Q2 and Q3. Send an email to
hello@thesmallsocial.com to set up your video Discovery Call, receive a quote and get started.
