Level Up Your Brand Presence with Content Creation
In the online world, having engaging content is essential for connecting with your audience, delivering your message, and representing your brand. And, while technically creating posts and stories to publish on your Instagram page is content creation, think about the content that stands out to you online. Is it the designed posts? Or is it the authentic photos and videos that tell that brand or individual’s story?
We see it often when we develop campaigns for our clients and review analytics. The content that is curated and developed to capture the brand essence performs the best month over month. It’s the personalized content that is captured at photo and video productions that stands out among the rest. So, why do you need a content creation strategy in your marketing plan and how can you execute it effectively? Keep reading for more details.
Why Content Creation Matters
Think about your favourite brands and influencers. They’re not posting content to their feeds or on their website that’s generic or templated. They’re using personalized assets that will hook their audience and keep them engaged. This content is often video, although personalized photo content works just as well to elevate your brand and help you stand out against your competition.
The unfortunate fact is, a lot of segments of the digital market are oversaturated. Content creation in the form of personalized videos and photos is what differentiates you from others. Putting time into developing a content creation strategy will help separate you from the other people in your industry that are doing and offering similar things.
Content Creation will support with your overall digital strategy by giving you content that:
- Talks about your brand
- Showcases your team
- Highlights your product and service offerings
- Entertains your audience
- Demonstrates your expertise
- Provides education
Whatever your goals are for your business, stepping in front of the camera and highlighting the authentic work you do will always be a benefit to you, especially when executed against your business objectives. And, overall, it shows that there is a human side to your business. You’re not just someone offering products or services to generate revenue. There are real people thinking about their customers and wanting to engage with them.
Tip:
the assets produced from a content creation day don’t need to be limited to use on social media. They can be used on your website, to support blog content, and in advertising, to name a few.
How to Execute a Content Creation Strategy
There’s no single perfect or correct way to execute a content creation strategy, despite what the marketing gurus say. It really depends on your brand, service or product offering, team, and budget.
The main goal in having a content creation strategy is to ensure you always have enough usable assets to reach your objectives. For example: if you’re in a service-based business that is seasonal, two photo and video shoots a year could suffice. During these content days, the objective is to capture enough content to deliver the messaging of that season. This would include photography and videography that educates the audience, delivers the important key messaging, and showcases your expertise.
If you’re a clothing company that has a new drop of merchandise once a month, you should be considering blocking off time to capture content for the new products whenever there is a new drop. It’s an opportunity to show off the new products and create content that makes your current customers want to buy and attract new customers through captivating visuals.
Remember: content creation is all about telling a customer why they would want to choose you over a competitor, and highlighting the benefits of your product or service offering. You want to make a connection between your brand and your customers to encourage them to keep coming back. When you know what your goals and strengths are, determining a content creation strategy is easy. Then, it’s all about putting it in the calendar and making it happen.
I Don’t Have the Time.
Now What?
We can acknowledge that content creation can be time consuming. From generating the initial idea to executing a successful content day. And, with how competitive the market can be, it can be difficult to effectively execute content creation in a way that differentiates you from the rest.
That’s where we come in. When you’re running a business, you may have ideas that you don’t know how to execute. Or, you may be stuck trying to come up with ideas all together for how to elevate your business, increase sales, and improve your brand presence. When you work with us, you have a partner in business that has your best interests in mind. We work with brands for one-off content creation packages, or to execute content creation as part of a full digital marketing strategy.
Content Creation Packages
Our content creation packages are fully customizable. They can be booked as one-off projects, part of a series of content creation days, or part of an overall, well-rounded digital marketing strategy.
All of our packages come with at least 1-2 creatives on-site, an inspiration deck shared before the content creation day, and a brainstorming session to ensure we’re meeting your goals and vision. There is always the option to select a package with a 3rd party photographer and videographer with our team on-site to support with creative direction. In our content creation package, we also offer the option to develop and final assets like reels and TikTok videos that you can post directly to your platforms. Whatever you’re looking for, we’re here to support you.
Fun fact:
our Creative Director, Jules, has over 15 years working on production sets for major brands. She, along with our content team, have the skills, knowledge, and expertise to ensure your content stands out and makes an impact.
Ready to Get Started?
If you’re ready to elevate your brand with stunning visuals and impactful content, reach out to us at
hello@thesmallsocial.com. Our team is always excited to support brands through content marketing and help businesses grow.
