Make the Most of Reels and TikToks
Instagram Reels and TikToks have emerged as two dynamic forms of video media that captivate millions of users worldwide. These platforms have revolutionized the way we consume and create short-form video content, offering endless possibilities for creativity, entertainment, and engagement. As a content creator or business owner, Reels and TikToks can help you leverage your brand, reach new audiences, and share valuable information that sets you apart from your competitors.
Once you have committed to implementing Reels and TikToks in your marketing strategy, it’s important to keep best practices in mind so you can get the most return on your investment. Keep reading for our best practices to make the most out of your Reels and TikToks.
Establish Content Pillars
The best way to ensure you are providing relevant and consistent content is to develop content pillars that will resonate with your audience. Think of these as categories by which you can develop Reels and TikToks to maintain consistency while providing relevant and entertaining content that your followers want to see. Consider starting with the following pillars:
Services: highlight your products or services through short, informative, entertaining and engaging videos that highlight the unique features of your brand.
Team: consumers love to see the people behind the brand. Introduce your team members to add a human touch to your content. This will also build trust with your audience and show authenticity.
Industry Tips: share tips and tricks that add value for your audience while also demonstrating that you’re an authority in your industry.
Work or clients: feature successful projects, case studies or testimonials to show the results of your work and build credibility with potential clients.
Pro tip: Video content on Instagram and TikTok has a huge potential for reach. You want to make sure that your videos tell the story of your brand in a way that will grab the attention of your potential audience while also keeping your current followers engaged.
By establishing content pillars, you can ensure your content is well-rounded, consistent, and provides your audience with variety. This will help keep them engaged and coming back time and again.
Utilize SEO
One of the most notable shifts we’ve seen in digital marketing in
2023 is the move toward social as search. Statistics are showing that people are going to social media to search for information before they look at Google and similar search engines. Now more than ever, it’s important to ensure your content is SEO-rich. One way to do that is to use keywords. Utilize keywords in your on-screen text, automated closed captions, written captions, and hashtags. This will increase your visibility should someone search for a term or keyword you’re using.
Pro tip: Using captions in your videos not only helps with your SEO ranking. It’s also a way to be more inclusive and to make your content more accessible.
Cross Post
(when it makes sense)
When it comes to digital marketing as a whole, it’s important to work smarter and not necessarily harder. This is even more true when you’re investing - both time and money - in video content. If you create a reel for Instagram, consider also posting to TikTok and vice versa. When repurposing content for other platforms, be sure to remove any watermarks that may be left on videos.
SnapTik and
Snapinsta are great resources that can download content from each platform WITHOUT a watermark. This will perform better in the algorithm and look more professional.
Check Your Analytics
If you’ve read any of our other blogs, you might be tired of us talking about analytics. But it really is key to track social media analytics to assess strengths and areas for improvement. Take note of successful content and replicate it. Identify the best-performing video styles and experiment if something isn't resonating. Check which content pillars are performing the best and do more of that. Repeat this monthly to continually optimize your strategy.
Pro tip: Growth isn’t always linear. By checking your analytics every month, you may see shifts in the content that is doing well. This gives you the opportunity to explore other video styles and ideas.
Ready to Get Started?
Instagram Reels and TikToks offer a great opportunity for content creators and businesses to connect with their audience in fun and engaging ways. You can make the most of these dynamic platforms to enhance your online presence, reach a larger audience and leverage your brand story.
If you’re looking for support to implement a Reel or TikTok strategy, or you’re simply looking for guidance to improve your current video marketing efforts, reach out to us at
hello@thesmallsocial.com. Our team of digital marketing experts are here to help you succeed.
