Making Small Business Social Feel Simple


Here at The Small Social Company, strategy and storytelling go hand in hand. That’s why we’re so proud to share that Madi Harker, our Co-Founder and Director of Social Media, was recently featured by Digital Reference in their roundup of standout social media consultants in Canada.
This feature highlights what we’ve believed from the start: small businesses deserve smart, strategic support. From 1:1 coaching to complete content planning, we’re here to make social media feel less like a chore and more like a confidence building tool.
Where Strategy Meets Simplicity
Madi’s approach centers on helping founders feel confident navigating platforms with clarity. Her background in audience segmentation and performance analytics gives every campaign a purpose. She’s passionate about implementing and encouraging a tailored data-backed, human-centered strategy that works for each client.
Whether you’re a maker, a coach, or a local service provider, Madi’s frameworks help demystify content creation and give you room to actually enjoy it. It’s not about keeping up, it’s about showing up in a way that works for your brand.
We Build Social Brands That Feel Like You
At The Small Social Company, we know there’s no one-size-fits-all strategy. That’s why our services are built around personalized support, collaborative planning, and real conversations. Our goal is to help small business owners recognize their social media pain points and co-create sustainable solutions that align with their voice, values, and audience.
Explore our wide range of social media service options to see how we support founders at every stage of their social journey.
Powered by Women Who Get It
The Small Social Company is built by women who understand what it’s like to work hard. Our team knows firsthand the pressures of small business life, which is why our work is rooted in empathy, simplicity, and strategic clarity. Whether it's helping you find your brand voice, decode your analytics, or just feel good showing up online, we’re here for the real work of growth.
Being featured by Digital Reference is an exciting reminder that our approach is making an impact. We’re proud to support founders who want to grow their presence with intention.
We’re proud to share that our Co-Founder & Digital Brand Director, Jules Woods, and our Co-Founder & Director of Social Media, Madi Harker, were recently featured in a Digital Reference article celebrating standout professionals who lead with strategy, craft compelling stories, and drive engagement across Canada’s uniquely diverse markets.

About Digital Reference
Digital Reference is a trusted source for insights and recommendations across marketing, social media, and creative services. Their mission is to connect growing brands with real people doing impactful work, from consultants to agencies and everything in between.
We’re honoured to be part of their ecosystem of verified professionals and proud to keep showing up for small businesses that want to grow with purpose.