Supporting the Success of Creators

Video content creators are what bring traffic to YouTube. For the platform, creator feedback is key to their success. A major priority for YouTube this year is providing a better experience for their creators.



YouTube is introducing more streams of revenue for creators. Yes, they receive revenue through advertising, but for the approximately 30 thousand creators with 1 million subscribers or more, there are countless opportunities to bring in additional revenue. Some of the changes include: channel memberships, live streaming options, and investments in YouTube shopping features. 

YouTube also plans to broaden accessibility for people who are hearing impaired by expanding access to machine-translated captions that let creators add language tracks to their videos. This is also being tested for lives and shorts. Accessibility is important and providing creators with these tools also gives their audience a better and more inclusive user experience. This can translate to more subscribers and a dedicated fan base that keeps coming back. 

Protecting the YouTube Community

YouTube has a diverse creator community. Some of YouTube’s most popular creators started on the platform as young as 10 years old. Ryan Kaji of Ryan’s World is 12 years old and has more than 34 million subscribers on his channel. With a huge potential to reach a younger audience, YouTube recognizes the importance of protecting content creators and users under 18 years old. 

YouTube has the “made for kids” option on their platform, with the intention of only showing youth-appropriate content to those under 18. However, this year they are looking into “creating multiple layers of protection and lifting up high-quality content that helps kids learn and grow.” This will mean better filtering of content to younger audiences through YouTube Kids, and offering a supervised account for tweens, teens and their parents, to provide quality family-friendly entertainment.

Building for the YouTube of the Future

Think about how you consume media, even down to how you watch TV. Millennials and Gen Z hardly watch traditional cable or satellite TV. We’re all about streaming now. YouTube already has existing “PrimeTime Channels” - a hub where you can watch TV shows, movies and live sports broadcasts. It’s no surprise then that streaming will be a bigger focus for creators in 2023. 

Nothing says “future” quite like AI. With Artificial Intelligence being a hot topic online, it makes sense that YouTube has plans to incorporate AI-generated technology into the platform to expand storytelling and raise production value in creator content. Changes will include simulated backgrounds and outfit swapping. Creators will also be able to experiment with other AI capabilities as they become available.