What You Need for a Knock-Out 🥊 Website 🔗💻

You only have one employee that is working 24/7 for your business and that’s your website. It’s your virtual office and online storefront. Sometimes it’s the first impression a new customer has of your brand, especially coming off of a search engine. We all know websites are important, but when you think about it this way, you might start thinking about how well your website is working for you. 

Of course you probably already know your website needs to be visually appealing and eye-catching. If you’ve built a website before, you also know it needs to be clearly branded and connected with your business. But it’s one thing to have a website that looks good, and another to have one that truly works for you and brings in business. 

Here are 5 things every knock-out website needs.

Quality Content

All of the pages on your website need to have relevant quality content to ensure your website has a good SEO ranking. Think about what kinds of words someone would use to find your products and services. For instance - it’s not enough to say “Serving Kingston, Ontario for 10 years.” You’ve answered the “where”, but you forgot about the “what”. This will damage your SEO ranking and someone looking for your product won’t be able to find you online as easily. If you have products, services, special skills, or a niche, make sure you showcase that in the wording on your website to really stand out. 

Optimization for Mobile

We can’t stress this enough. Your website needs to be optimized for mobile and small devices. According to Statista, in Q4 of 2021, 54.4% of all global website traffic was from mobile devices like smartphones and tablets. With more than half of all website traffic being accessed on mobile, you need to make sure you’re providing a user-friendly website experience no matter what kind of device people are using. Websites that aren’t optimized for mobile see higher bounce rates, and the last thing we want is a hit to your SEO and overall business strategy.

Testimonials & Reviews

You’ve worked hard to build a positive reputation for your business, products and brand. Use your website to show that off! Include a section of your website to share positive reviews and testimonials from satisfied clients. Statistics show that people read 4 reviews on average before buying a product, and around 79% of people trust online reviews as much as a personal recommendation. Having the ability to show off an abundance of positive feedback from real clients can boost buyer confidence in your brand. 

Images and Videos 

Show, don’t just tell. 65% of people are visual learners, so having outstanding visual assets will boost your business and your website. If you’re selling a product, make sure your website has quality photos of the products and projects you’ve completed. If you’re selling an intangible service, use your website to show off your team to communicate their confidence in the field and outstanding customer service. 

Whether you’re in the business of goods or services, we always encourage our clients to book a photoshoot so you have high quality, professional photos that highlight the best your business has to offer. Ask us how to set this up!

All the Right Pages

Your website should be a one-stop shop with everything someone needs to know about you. Make sure you have all the right pages on your website, including:

• Home page: this page should be intriguing, attention grabbing and include a brief description of who you are, and what you do. 
• About page: this should feature the story and people behind your business. Include a quick history of the company, a meet the team section including brief biographies, and any information that sets you apart from similar brands. 
• Contact Us Page: your contact page should include all the ways a client could get in touch with you like your phone number, email address, business location, social media accounts and business hours. 
• Services/Products page: this is where you add details about the services or products you offer. Don’t forget to sell yourself! What makes your products better than the next business?
• FAQ: answer any questions that a new customer would have about your company, products, services and policies. 
• Blog: you’re an expert in your industry. Tell them about it, and don’t forget to have fun! (P.S. This is also great for your SEO).
  

Ready to chat?

Do you love the way your website looks, but you don’t feel like it’s bringing in quality leads and working for your business? Or maybe you’re ready for a full revamp of your online presence. Our team of digital marketing experts is well-versed in the tricks and secrets that make a website great. We can perform a full audit of your website and SEO to make sure your website is working for you and supporting your business goals. 

Get in touch with us at hello@thesmallsocial.com to book a discovery call. 

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