SEO trends you need to know in 2023
Search Engine Optimization (SEO) is a crucial part of every digital marketing experience. It’s the process of making your business more visible on search engines. Think about it. How often does your online experience begin with putting a phrase or keyword into a search bar? You want to make sure that when someone hits that enter button, you’re going to show up in the results.
Google - and similar search engines - are always updating their algorithms with a focus on a better user experience. Maintaining your SEO is important, and following the trends and updating your website with a new strategy will increase your online visibility. This will help expand your audience.
In
2023, here are a few things you need to know and focus on to boost your SEO.
Optimize Your Website for Online Shoppers
Having an e-commerce website is highly beneficial for your business. Consumers are shopping online more than ever before. You don’t just buy clothing and items that aren’t local online anymore. You’re also shopping for day-to-day items like groceries and household products. You want to ensure that when a consumer is looking for your product, your product page appears in their search results. How can you do that?
- Ensure your website page speed and load times are fast: when your website doesn’t load right away, people leave. The search engine interprets this as a “bounce” and your SEO ranking can decrease.
- Optimize keywords on all pages: this includes the homepage, product page and checkout. Having rich, relevant keywords across your website means more opportunities to appear in search results.
- Optimize your website for mobile devices. More than 70% of people shop online from their mobile device. Make the experience user-friendly to keep your customers engaged.
According to Statista, retail e-commerce revenue in the U.S. was estimated to be just shy of $905 billion in 2022. What's more, it is forecast to surpass $1.7 trillion a year by 2027.
Incorporate Video Content
The way people consume content online continues to move toward video. Platforms like YouTube, TikTok and increasingly Instagram have come out on top in the marketing world. People prefer to get their information through videos, rather than looking at static images. This is a powerful tool that can be leveraged in your SEO, and overall digital marketing strategy.
Google cares about the quality and variety of your content. The internal algorithm scans websites for text, but also different types of media to find out what you have to offer. If your website has a good mix of strong copy and quality visuals, like video, it means your site is varied and informative. This can boost your SEO and improve your visibility.
Video also keeps people on your website longer. Google and similar search engines pay attention to how long someone stays on your website after they arrive. You can have great traffic, but if people don’t stay for longer than a few seconds, the algorithm assumes your content isn’t very good. Video content will help capture people and keep them engaged with your content, which can result in great SEO rankings, and even conversions.
More than 50% of all consumers use video to help them make a purchasing decision.
Voice Search
Although voice search technology like the Google Home, Amazon Alexa and Apple Siri are no longer the hot tech development, they are commonly used technology in many homes. Voice searching and conversational search is still something you need to keep in mind when optimizing your website. It’s important to understand the terms and keywords someone might use when they’re talking about your product or service. Being able to anticipate how someone would search for your product using conversational language will help you optimize the content and ensure your website can provide quick and accurate information.
65% of people ages 24-49 use voice search at least once a day.
Interactive Experience
In 2023, a big shift in SEO and the digital marketing landscape is ensuring experiences and interactions are at the forefront. Having something for your consumer to engage with helps make users feel like they are part of the content. They can experience your website and be part of a conversation, rather than being spoken at.
Think about adding content like e-books, infographics, quizzes, and virtual reality experiences to your website. Interactive and engaging assets on your website add variety to your content which is great for SEO ranking and visibility. They are also memorable to a consumer and will help set you apart from your competitors.
Boost Your SEO
SEO isn’t always the first thing that comes to mind when businesses are building out their marketing strategy, but it’s an important factor in growing your online presence and being visible to potential customers. If you’re ready to dive into being more searchable and visible online, send an email to hello@thesmallsocial.com to set up a discovery call. The SEO experts at The Small Social Company can help you rank higher, and become more visible and engaging to your audience.
Let’s grow together. Contact us today.
